Module 2 of 6: Music Business H2
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Summary
Music Business illustrates how the modern day music business works and how the money flows through it. You'll see how royalties are generated and which organisations exist to collect them. We look at the role of the entrepeneur and how to be creative business-wise in a very competitive marketplace. We also cover the health and legal aspects of working with music professionally.
Content
Music Business Organisations The roles and functions within a record company. Artist management Marketing & promotion. PR, publicists and pluggers Manufacturing, distribution and retail Industry bodies and their function: Musicians Union, BPI, APRS, AIM, IMMF
Money Flow Record company advances and how they work. What are recoupable costs? Performing rights and how they are collected: MCPS/PRS Alliance Publishing deals, copyright law and royalties. Legal services Recording contracts: points, percentages, splits and deals
Entrepreneurs Starting your own music business. Spotting gaps in the market Market research. Identifying USP's. Raising capital and risk assessment Networking, collaboration and interpersonal skills Leadership and delegation. Motivation and team work
Business Planning Planning and market research Financial viability and accounting. Cashflow, profit and loss Contract law. Company structures. Tax and VAT Employing staff - salary, insurance and other factors
Health and Safety Working safely with electrical devices The anatomy of the human ear. Volume levels Safe lifting, carrying and rigging. Diet and working hours Legislation and responsibility
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