Music Business Course

Guest lectures from industry experts like Stevie Wonder manager, Keith Harris	Former student Ben Scarr now works as an A&R man at Island Records

Summary

The Music Business course is aimed at anyone who is interested in making a living from music in the 21st Century. Times are changing and new opportunities are emerging as the digital era unfolds. To make the most of them you will need a solid grasp of record deals, publishing and contracts, plus new business models incorporating 360 deals, new media and digital distribution. Taught by an industry expert and featuring guest lectures from music business executives, this course shows the way forward. Your music career starts here...

Content

Introduction To The Music Business

Record companies and how they work

Roles and responsibilities in the music industry

Management / agent / publisher - roles and rates

New music industry models - an introduction

Rights, Societies and Intellectual Property

The role of PRS, MCPS, PPL and other agencies

Rights and licensing - what you need to know

Royalties: What can I earn?

Rights issues for the digital era. What's changed?

Record Companies and Recording Contracts

A&R: how an artist is signed to a label

Advances & recoupment

Things to look for in a recording contract

Introduction to legal issues

Publishing Companies and Publishing Deals

Publishing deals vs. record deals

Licensing and synch opportunities for your music

Exposing your music via adverts, games, film etc.

Opportunities with Universal Music Publishing

Management, Contracts and Negotiation      

Why do I need a manager?

Why do I need a lawyer?

Types of contract: what to look out for

What do we mean by a 360 deal?

Radio, TV and New Media

How to get exposure for your music

Pluggers and publicists

Playlists and promotional tours

YouTube, social networking and viral campaigns

Music Businees Career Paths: How To Get There

Growth areas in the industry and how to exploit them

Writing songs for other artists

Producing tracks for library music

Setting up and running a digital label

File Sharing, Piracy and Digital Downloads

Making money from digital music

Will piracy hinder your chances of a career in music?

How internet is affecting and changing the industry

Current hot topics. eg Pirate Bay case, YouTube vs PRS

Alternatives To The Traditional Industry Model

How to have independent success

Entrepreneurial skills: how to become a self starter

How to make a living from music

What's next? Spotting new business opportunities